REF: GLOSSTERM
Behavioral Analytics
The measurement and analysis of behavior patterns, often from digital traces, to infer traits or predict actions.
RELATED TERMS
● LAST REVIEWED: 2026-09-30 · REVIEW STATUS: EDITORIAL VERIFICATION · EVIDENCE-BASED
When the target of a cyber operation is no longer the device — but the decision.
Artificial intelligence, behavioral analytics, synthetic media, automated agents and massive digital datasets are converging into a new information-security problem: the possibility of highly adaptive influence directed toward specific people, roles and decision environments.
REQUEST A CAMPAIGN →The measurement and analysis of behavior patterns, often from digital traces, to infer traits or predict actions.